‘Positioning’. It’s one of those marketing terms you feel you should know. When you’re networking with other business owners you pretend you do.

But what is positioning really? Why should you do it? More importantly, how do you do it?

If that’s you (and it was me), then I recommend this book.

It clearly and succinctly tells you what positioning is, and how to go about it.

What more could you ask?

I bought this book not just to find out more about positioning, but also to find out more about what makes a book really useful.

Because (perhaps with your help), I’m about to write one.

Watch this space.