May 2, 2024

What is real marketing?

Real marketing isn’t selling.

It isn’t transactional.

It isn’t manipulative.

It doesn’t exploit people’s anxieties to persuade them to buy what isn’t good for them. 

Real marketing enrols people on a journey that will take them to where they want to be, in a way
that is congruent with their values, beliefs and style, so they can join the tribes that feel like home for them, with the status they seek.

All without harming anyone or anything else in the process.

Consider all this for a while, and you’ll realise we simply can’t carry on with ‘business as usual’.

Something’s got to give.

Let’s make sure it’s the right something.