To share responsibility for the customer experience across everyone in the business.

To increase capability across your whole team.

To remove bottlenecks in the processes of making and keeping promises to the people you serve.

To look after your customers better.

To enable your business to scale beyond the number of people you can supervise directly.

To avoid adding management overhead to your business.

To make more profit.

To make your business resilient to the departure of ‘key’ team members.

To give yourself a well-earned long holiday.

To take maternity leave.

to take a sabbatical.

To go employee-owned.

To make your business resilient to your own departure from the business.

None of these are mutually exclusive. In fact they all add up to a robust, profitable business that can last for decades after you’ve gone:

To leave your mark on the world.

Discipline makes Daring possible.

Ask me how.