As the retail juggernaut picks up speed in the final leg of its race from Black Friday to Cyber Monday to Christmas, where it will take (maybe) a day’s rest before it revs up again for the Boxing Day Sales, remember, there are many more ways to show your love than through things.

What people really want:

• Agency – to make their own ‘me-shaped’ dent in the universe.
• Mastery – to learn and master (even teach) new skills.
• Autonomy – to be free to choose how they make their dent.
• Purpose – to do this for something bigger than themselves, that has meaning beyond the sale.
• Community – to do all this with ‘people like us’, and make a ‘we-shaped’ dent in the universe
  • Status – to know (and have others know) where we stand in our communities.

What could you give them that would enable any or all of these?