Starting a business is largely about you.  Expressing your passions, your purpose, your vision.

But it can’t be only about you.

The secret is to express yourself in a way that resonates with other people.   That allows them to express something about themselves too.

Some will want to be customers, others will want to help you do more of it, still others will want to bask in the glow of your success.

Your business starts with you.  But it mustn’t end there.

Building it as a system for making and keeping promises is an excellent way to remind yourself of this.

 

Discipline makes daring Possible