In looking for an injection of money capital that would break their employee-owned business model, John Lewis Partnership is in danger of squandering a far more precious form of capital – the goodwill invested by partners and customers over decades.

Goodwill that other department stores  and supermarkets just don’t have.

Goodwill that could help them out right now, if they had the courage to ask.

Once you decide to be like every other player in the market, there’s no reason to for anyone to invest in you rather than anyone else for the long term.  And every incentive to join in a short-lived asset-strip.

Hold firm John Lewis and Partners.

Discipline makes Daring possible.