July 27, 2022

Why try to be a unicorn when you can be a zebra?

Last week, someone sent me a link to this article from Harvard Business Review:

“Lessons from Germany’s mid-sized giants”

If you’re interested in what makes small businesses successful, it’s well worth a read.

Ignore the points made at the end – that’s just wishful thinking on the part of management consultants.  These companies don’t need outside interference, or to look more like their Anglo-Saxon counterparts.   They’ve been working well this way for decades and are likely to continue.

For me, it’s an encouraging article, that shows that given the right environment it is possible to be a global business and operate humanely at home and abroad.

Why try to be a unicorn when you can be a zebra?

I’d like to think there are many such businesses hidden away here in the UK too.   I’m unlikely to find out of course, because if there are, they won’t be looking at social media.