April 19, 2022

You’re welcome!

I used to think that the first step in Keeping your Promise was setting up the client – getting everything in place to be able to deliver your service to them smoothly and efficiently.

How very functional of me.

Now I feel differently.

Sure, your client has enrolled with you on their journey, but they are probably already feeling a little buyer’s remorse, questioning whether this really is the right thing for them.  What they need now is the reassurance that you will continue to ‘see’ them as a human being, not just as a ‘thing’ to be processed.

So, start your Keep Promise with a welcome.  Get the metaphorical bunting out.  Find a way to make your new client feel safe, special, and seen.

It doesn’t have to be over the top.   It doesn’t have to be expensive.   It doesn’t have to be the same for everyone.   It does need to be congruent with your Promise of Value.

How could you show new clients they are welcome?