When we want to examine something closely, it helps to take a snapshot of it, to capture it at a point in time, to pin it down and look at it as a specimen.   This makes it easier for us to analyse its composition and construction.

This is a useful way to gather some information, as long as we remember that for all systems, including our businesses, the natural state is to be moving, changing and renewing.

For most things worth investigating, static means dead.