The last year or so has forced us all to improvise.

Faced with extreme uncertainty, this is a rational response.  Improvisation enables us to quickly learn what works and what doesn’t in a rapidly shifting world.   It helps us to try new things, change direction, discover new opportunities.

In effect, the last year turned us all back into new businesses.

If your new new business was able to improvise its way into growth, now might be a good time to pause, take stock and reconfigure it into something more intentional.   Make the experiment that paid off repeatable and scaleable.  So you can carry on growing on purpose.

Remember to leave some room for improvisation though – it’s how you’ll see the next challenge coming.