April 30, 2021

Motive power

In the old model of business, marketing was something you did last.   It answered the question “How can I sell these things I’ve made?”.

Today, to be effective, marketing comes first, because it answers the question “Who can I best serve and how?”.

In this new model of business, your Promise of Value is the engine, and the motive power is empathy.   A fuel available to everyone.