We like to remind ourselves of what we have ‘to do’.   But we all too easily forget the why behind them.   It’s easy to get derailed by happenstance and other people’s agendas.    This isn’t helped by systems that focus on tasks rather than outcomes.

True productivity (adding value) is driven by focusing on the why.   What if you built a system that constantly reminds people of that?

Given the why, they can probably work out the best thing to do next.