August 4, 2020

Form follows Function

“Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” Steve Jobs.

That’s true of all human artefacts, including a business.

Form follows function.

Our default business form follows its historical economic function – the concentration of capital and consequently power, to the apex of a pyramid.

If we want business to do something else, we need to give it a different shape.

One option:

A business is a system for making and keeping promises