July 1, 2020

Akrasia – doing one thing when you should be doing another

I learned a lovely new word yesterday.   ‘Akrasia’.   It means doing one thing when you should be doing something else.

I’m guilty of that all the time, sometimes as a form of procrastination (I know I should eat my frog, but I’ll just have ice-cream first), occasionally as a form of hiding (doing the easy thing, because the hard thing is scary).

But whole companies are guilty of akrasia too.   They spend time, money and attention instructing down and reporting up the management hierarchy, when they should be making and keeping promises to the people they serve instead.

The solution is simple.

Structure your business around doing, not monitoring.