June 29, 2020

The Big Picture

When you’re new to a place the kind of map that’s useful isn’t all that detailed.

All you need is something that can tell you where you are in relation to landmarks you’ll easily find and recognise, so you can see where to head next.

This kind of ‘big picture’ never happens by accident.

It’s not an aggregation of local details.

It’s designed, top-down, on purpose as a guide for strangers.

If your business is your Utopia, why not make a map of it?   Big picture enough to let people navigate safely by themselves, or easily enlist help from a passing stranger if they go astray.

You might find you get fewer pinch points, and less people stuck down blind alleys.