This week I’ve mostly been getting a marketing campaign together.

I have a great tool, which lets me create and assemble content for all the social media channels in one place, so that when it’s all ready, I can metaphorically press a button, and off it goes.

Oh, but its a long slog!   I feel like I’m wading through treacle, learning the tool, finding images and coming up with the messages all at the same time.  More than once I’ve thought of giving up, and just posting more often in my usual way.

But I haven’t, because I know that once I’ve mastered this process, I can repeat it, and it will get faster and better every time.  Which means I will be able to do much more marketing for the same amount of effort – I will be able to scale my marketing and still have room to deliver my promises.

I’ll have a better business, even if it’s not bigger.