We’ve all heard of unicorns.  Businesses that disrupt entire markets, even create entirely new ones, often with a view to create a monopoly.

You may not have heard about zebras.   I hadn’t until this week, but I recognise the species.   I’ve met and worked with many of them over the years.

Zebras are businesses that balance profit and purpose, that aim to solve real problems and make the world better.  Zebras aim to be systematically better, not just bigger.   They look out for their people and their community as well as their shareholders.    They are in it for the long term.

The great thing about zebras is they are real.  And they are more numerous than we think.

Time to dazzle.