This morning I read that a London-based firm has just announced $12.4 million worth of investment in its “emotion AI” – software “to help machines detect the intricate and finely balanced emotions of a flesh-and-bones homo sapiens.”

According to the article, the company “targets its technology at marketing campaigns, including videos and other creative assets such as photos or GIFs”

I wonder if their customers will also use it on self-checkouts, ‘contact us’ pages or customer service call lines?

Thanks to Frank Pasquale for sharing the article.