July 8, 2024
How to feel confident stepping onto a plane
If I told you that pilots were trained by ‘throwing them in at the deep end’, how would you feel … Read More “How to feel confident stepping onto a plane”
Category: Customer Experience
July 2, 2024
Feeling a little bereaved today.
I have a confession to make. For just over a year now I’ve been spending my Tuesday evenings with another … Read More “Feeling a little bereaved today.”
June 26, 2024
If you want people to see your value, show your work.
I used to wonder how potters could charge so much for their pots, until I took up pottery as a … Read More “If you want people to see your value, show your work.”
June 24, 2024
If your Promise of Value doesn’t cover everything you do, it means nothing.
I have to admit that public toilets are another bugbear of mine. Usually the lack of them, and often the … Read More “If your Promise of Value doesn’t cover everything you do, it means nothing.”
June 6, 2024
What does joining your business as a new employee feel like?
If your business was a game, what would it feel like to join as a new player? Is it Mornington … Read More “What does joining your business as a new employee feel like?”
May 31, 2024
When you ‘just can’t find the right person’
Most of us start our business as the proverbial ‘one-man band’. We literally play every instrument, take on every role, … Read More “When you ‘just can’t find the right person’”
May 28, 2024
Change doesn’t always need to be invented
Tucked away down a side street, close to Canterbury West station is this early twentieth century reminder that we used … Read More “Change doesn’t always need to be invented”
May 3, 2024
How does your business start its day?
If you’re anything like I used to be, you just dive in. If the thing you start with happens to … Read More “How does your business start its day?”
May 2, 2024
What is real marketing?
Real marketing isn’t selling. It isn’t transactional. It isn’t manipulative. It doesn’t exploit people’s anxieties to persuade them to buy … Read More “What is real marketing?”
May 1, 2024
Life, the ultimate ‘reality’
I’m reissuing this post from 2019, in response to some very scary stuff I heard on Radio 4 yesterday, about … Read More “Life, the ultimate ‘reality’”