May 3, 2024
How does your business start its day?
If you’re anything like I used to be, you just dive in. If the thing you start with happens to … Read More “How does your business start its day?”
May 2, 2024
What is real marketing?
Real marketing isn’t selling. It isn’t transactional. It isn’t manipulative. It doesn’t exploit people’s anxieties to persuade them to buy … Read More “What is real marketing?”
May 1, 2024
Life, the ultimate ‘reality’
I’m reissuing this post from 2019, in response to some very scary stuff I heard on Radio 4 yesterday, about … Read More “Life, the ultimate ‘reality’”
April 30, 2024
Down with aristocracy!
I loved this from Michele Zanini earlier this week. And since it’s nearly May day, I’m simply going to pinch … Read More “Down with aristocracy!”
April 26, 2024
What’s the most dishonest form of marketing?
For me it might be this: I click on an advert purporting to be from a comparison service. I give … Read More “What’s the most dishonest form of marketing?”
April 25, 2024
Willpower, overload and deadlines
I know what I need to do to make myself healthier. I know exactly what foods to eat to nurture … Read More “Willpower, overload and deadlines”
April 24, 2024
What your customers really want
The same things you want, of course: The trick now, for any business, is to work out how to give … Read More “What your customers really want”
April 22, 2024
William Morris couldn’t paint for toffee
But boy, could he design for practical application. In his designs for stained glass he found ways to place the … Read More “William Morris couldn’t paint for toffee”
April 19, 2024
How to escape the fourth circle of Hell.
Dante gave hoarders their own special place in Hell. The fourth circle in fact. Their punishment was to clash eternally … Read More “How to escape the fourth circle of Hell.”
April 18, 2024
How are you going to pay for it?
It’s a question every journalist likes to ask of every politician – especially those on the left, and especially in … Read More “How are you going to pay for it?”