April 5, 2024
Choosing
Some consultants come into your business and tell you what you should do to make your business more like others … Read More “Choosing”
Category: Promise of Value
March 26, 2024
Drudgery? Not for me.
On the first day of my first ‘proper’ job, my boss took me round the place, introducing me to all … Read More “Drudgery? Not for me.”
February 12, 2024
The fifth thing, Tight and Loose
The fifth thing for my Manifesto for Small Business Growth and Productivity would be this pair: Keep your Promise Tight. … Read More “The fifth thing, Tight and Loose”
January 24, 2024
Big-picture or ground-up?
Bottom-up – even horizontal – thinking is fashionable. Probably because people are fed up with hierarchy, command-and-control, being told what … Read More “Big-picture or ground-up?”
January 23, 2024
Why go employee-run?
To share responsibility for the customer experience across everyone in the business. To increase capability across your whole team. To … Read More “Why go employee-run?”
December 18, 2023
Refinement
Feedback is great for refining your thoughts. Doug Rabow kindly responded to my LinkedIn post about why I use the … Read More “Refinement”
December 11, 2023
Dodgy business
What they promise the sender: “Pay a bit extra and we’ll get it to your customer in 48 hours. Pay … Read More “Dodgy business”
November 30, 2023
A business is what a business does – part 1
If this is what matters to a prospect or customer: Then a business is really what it does. Actually, most … Read More “A business is what a business does – part 1”
November 14, 2023
Attitudes to customers
I experienced two very different attitudes to customers yesterday. The first was from the people who built my kitchen cabinets … Read More “Attitudes to customers”
November 7, 2023
Positioning.
‘Positioning’. It’s one of those marketing terms you feel you should know. When you’re networking with other business owners you … Read More “Positioning.”