When you’ve been driving the same car for a while, it starts to feel like an extension of yourself. You’re … Read More “How to take a break from your business 1: Reframe what your business is.”
Many small business owners struggle to take a break from their business. Often they are the face of the business, … Read More “How to take a break from your business”
I once failed to submit a significant piece of college work, because I couldn’t find a satisfactory way to join … Read More “What’s the least they can do?”
If you’re anything like I used to be, you just dive in. If the thing you start with happens to … Read More “How does your business start its day?”
Real marketing isn’t selling. It isn’t transactional. It isn’t manipulative. It doesn’t exploit people’s anxieties to persuade them to buy … Read More “What is real marketing?”
I’m reissuing this post from 2019, in response to some very scary stuff I heard on Radio 4 yesterday, about … Read More “Life, the ultimate ‘reality’”
I loved this from Michele Zanini earlier this week. And since it’s nearly May day, I’m simply going to pinch … Read More “Down with aristocracy!”
For me it might be this: I click on an advert purporting to be from a comparison service. I give … Read More “What’s the most dishonest form of marketing?”
I know what I need to do to make myself healthier. I know exactly what foods to eat to nurture … Read More “Willpower, overload and deadlines”
The same things you want, of course: The trick now, for any business, is to work out how to give … Read More “What your customers really want”