What is real marketing?
Real marketing isn’t selling. It isn’t transactional. It isn’t manipulative. It doesn’t exploit people’s anxieties to persuade them to buy … Read More “What is real marketing?”
			
		Real marketing isn’t selling. It isn’t transactional. It isn’t manipulative. It doesn’t exploit people’s anxieties to persuade them to buy … Read More “What is real marketing?”
			
		I’m reissuing this post from 2019, in response to some very scary stuff I heard on Radio 4 yesterday, about … Read More “Life, the ultimate ‘reality’”
			
		I loved this from Michele Zanini earlier this week. And since it’s nearly May day, I’m simply going to pinch … Read More “Down with aristocracy!”
			
		For me it might be this: I click on an advert purporting to be from a comparison service. I give … Read More “What’s the most dishonest form of marketing?”
			
		I know what I need to do to make myself healthier. I know exactly what foods to eat to nurture … Read More “Willpower, overload and deadlines”
			
		The same things you want, of course: The trick now, for any business, is to work out how to give … Read More “What your customers really want”
			
		But boy, could he design for practical application. In his designs for stained glass he found ways to place the … Read More “William Morris couldn’t paint for toffee”
			
		Dante gave hoarders their own special place in Hell. The fourth circle in fact. Their punishment was to clash eternally … Read More “How to escape the fourth circle of Hell.”
			
		‘Slow Productivity’ by Cal Newport is one of them. I thoroughly applaud the concept – that you don’t have to … Read More “Some books should have been a blog post”
			
		“In our experiment*, we instructed some orchestras to be mindful and make their performances subtly new each time they played. … Read More “The joy of music played just for you”