Discipline makes Daring possible.

Do you believe in the lifeworld?

Do you believe in the lifeworld?

I’ve been trying to get my head around the work of Jurgen Habermas lately.    It’s interesting.

Simply put, his theories state that we humans operate in and across 2 spheres of existence:

One: the ‘lifeworld’ – where we operate in our capacity as human beings, members of communities at different levels – family, friends. communities and society; and two: the ‘system’  (or systems) where we operate as economic agents or as citizens of a state.

Freetrader, Public domain, via Wikimedia Commons

So far so good.

The lifeworld is something we create ourselves, through what Habermas calls communicative action, a constant adjustment of norms, preferences, values and desires between ourselves and others.  Adjustments we choose to make ourselves in discourse with others.   We are never alone in the lifeworld.  You can’t be human without other humans.

In contrast the system is created by others.  We don’t get much of a say in how the economy or the state works.  We don’t get to choose how we act as consumers or employees, or as clients or citizens.

We could live just in the lifeworld.  As humans we did so for millenia, coming up with all sorts of creative adjustments to enable human flourishing.

The problem is that as humans we are also good at creating systems that crush that flourishing.  Not necessarily intentionally.  Systems that make us less than human, that sometimes run away with us.

We can’t live just in systems.   So maybe, part of our job as business owners is to keep the balance weighed in favour of the lifeworld, not the system.

Luckily I think that comes naturally to most of us.

Beyond urgency

Beyond urgency

For a long time, paid-for journalism has been in trouble.

It has relied on a model of change that it no longer monopolises.  That model is based in acting as a fire alarm: find smoke, shout ‘Fire!‘ and let the outrage build until those in power do something to put the fire out.

The trouble is, anyone can shout ‘Fire‘ on social media.  Plus those in power often start fires of their own, as a distraction from the big fire everyone’s worried about.   The result is that there’s a lot of outrage out there, and very few fire extinguishers.

There is an alternative.  Some call it Solutions Journalism, others Constructive Journalism.

This journalism says it’s no longer valuable enough to simply shout ‘Fire!‘ and expect the problem to be solved, this journalism seeks out people and places who have solved the problem already, finds out how they did it and shares that knowledge with their audience.

This journalism uses knowledge transfer to move the audience “from urgency to agency“.

Why am I telling you this?

One, because The Carbon Almanac is an excellent example of this kind of journalism.  Sign up for a Daily Difference newsletter.

Two, because I think this is an excellent model of change for small, purposeful businesses to adopt too.

If you’re struggling to change, instead of shouting ‘Fire!‘ and waiting for the consultancy fire engines to arrive with the usual solution, why not seek out people and places who’ve already done what you seek to achieve, and share that learning with your team?

Even better, why not encourage your team to be the journalists and do the seeking out?  Once everyone knows something is possible, it’s easier to see how you can make it happen in line with your own Promise of Value.

This post is mostly a paraphrase of this excellent speech by Professor Jay Rosen.  I recommend a read of it.

Meanwhile, here are some questions I’ve extracted for you to assign to your investigative journalists:

  • What’s working where? (It’s a simple starting point. But so different from, “what’s broken here?”)
  • Who does it better than we do? (Who in North Rhine-Westphalia, who in Germany, in Europe, or around the world.)
  • Who has bucked the trend? (Meaning: faced the same problem, got a different result. Also called “positive outliers.”)
  • How did they find their way to a better outcome? (Bornstein calls this the “detective story.”)
  • What’s missing from our community that these other communities seem to have?

Go beyond urgency.  Construct agency.

A Promise of Value

A Promise of Value

I’m liking this new website from 37Signals, who’ve just renamed themselves back from Basecamp.

It’s one of the clearest, simplest and most comprehensive expressions of a Promise of Value I’ve seen.

What would yours look like if you wrote it out this way?

Connect – your way

Connect – your way

There’s been a lot of talk about leaving Twitter over the last few days.  To be honest, I’ve contemplated it myself.

Yes, it’s increasingly shaped to serve the agenda of those with money and power, but Twitter, like all social media, is a tool, like any other.   We don’t have to use it the way others want us to.

Perfectly illustrated this weekend:

On Saturday, we ventured into unknown parts of London in search of roads that share our surnames.  Boxall Road is in North Dulwich, not far from the Picture Gallery, while the much more impressive-sounding Gibbs Avenue is in Upper Norwood.  An interesting day’s walk, that just left us with the question ‘Why?

A quick post on Twitter, and sure enough, the answer came back in seconds.   A certain Robert Boxall kept the old ‘Greyhound Inn’ nearby, and having made a bit of money, decided to go into property development.

Thanks Dulwich Society!

The point of this story?

Social media is a tool like any other.  You choose how you want to use it.   And the best way turns out to be the way we use any other means of communication – to have real conversations with real people – to make connections, not break them.

We are many

We are many

A quote from anthropologist Margaret Mead today:

“Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.”

Imagine what we could do if we all got together?

The other way around

The other way around

Of course the Cui Bono? question is worth asking the other way around too.

“Who truly benefits from the way you want things to be?”

That might be why some people are resisting.

The scientific method

The scientific method

We constantly observe the world around us.    We form certain assumptions about how it works and why it works that way.

But we rarely take things further and actually test those assumptions with an experiment.   If we did, we’d find out that they are often incorrect.  Which might lead us to draw new conclusions and most importantly take different actions as a result.

“The scientific method” isn’t just for science.   It’s a great way to approach building your business ‘on purpose’.

Using it to understand your customers better is a profitable place to start.

Instinct

Instinct

Instinctively, I don’t like being paid by the hour or day.  I’d much rather be paid for delivery of a service.

There are a couple of reasons for this.  One is a simple dislike of being at someone else’s beck and call.  The other is to do with risk.

If I am paid by the hour, and I take longer than expected to deliver the goods, the client pays more.   If I take less time than expected, they gain.   They are incentivised both to pay me as low a rate as possible and to have me work as fast as possible – perhaps even more hours than we agreed.

These risks are flipped if I am paid for delivery.  If I have to put more effort in than I expected, I lose.  If I am able to deliver with less effort, I’m the one who gains.  I am incentivised to deliver a clear result in as short a time as possible.  The client gets whatever it takes to complete the job.

For a business like mine, being paid for delivery makes more sense, because I am in control of the process.  Over time I can expect to get better at estimating effort, and slicker at delivery, so over time, I can expect to gain.

For a business that is not in control of the process – like shipping cargo by sail for example, the situation is different.  On the whole, ships prefer to be chartered, because they can’t control the weather.   There is little opportunity to gain by delivering faster.   Being chartered means that even though they can’t gain, they at least don’t lose.

What was counter-intuitive (to me at least) is that this arrangement might be preferable to the client who charters them.   Until yesterday.

For one of my clients, Sail Cargo Alliance, the aim isn’t just to ship goods by sail, it’s to connect a worldwide community of small producers, ships, ports, independent shops and customers.   For the Alliance, paying for the ship’s time makes perfect sense, because their attitude is collaborative.

OK, they take the risk of the ship arriving late, but having control over the ship’s time creates opportunities for revenue generation that don’t exist if they are simply paying for delivery.  For example, they can add passengers to the trip, or if a ship arrives early, they can offer day-sailing trips, or tours, or on-board hospitality.  And by sharing any additional revenues with the ship, they might just have created the best of both worlds.

Clearly my instinct is wrong.    The answer is not time or delivery, but some mixture of time and delivery that minimises the downside and maximises upside for both parties.   That enriches the relationship rather than simply exploiting it.  Commerce without the capitalism.

Hmm.  Worth thinking about for the next project.

Signals

Signals

We set up signals in our societies and our businesses to warn us when things might be going wrong.

It is possible that they go off by mistake, or due to causes we didn’t foresee.  The systems we live in are complex.

But investigation is always a better bet than simply shutting our eyes.

The least that will happen is that we learn something.

Every day is Earth Day

Every day is Earth Day

Today’s image is NASA’s ‘global selfie’ for Earth Day 2014.

It’s a reminder that we are all part of a global ecosystem.  We affect it as individuals.   Even more so, we affect it through the social systems we build on top – some of which take on a life of their own.

Some of our effects are benign, or at least harmless.    Others are malign – diminishing, depleting and damaging.   Making the planet a less hospitable place for others and ourselves.

It’s not too late to switch to having only benign effects.

Any difference we can make individually, will help.   But we’ll make a bigger difference when we get together.

Our social systems are just that – social.  We made them up.  We can make up new ones, different ones, better ones.  That enrich and nurture people and planet.

But where do I start?

With yourself, your family, your friends, your workplace, your street, your block, your town, your county, your country.   You get the idea.

Find the others.

Then do something together.

Happy Earth Day.

“The ultimate, hidden truth of the world is that it is something that we make and could just as easily make differently.” David Graeber.