Discipline makes Daring possible.

The best of both worlds

The best of both worlds

Big businesses (or perhaps just their shareholders) crave nothing more than the certainty of increasing profits.   That’s what capitalism means.

To that end, they put a hard boundary around their businesses, turning them into closed systems, where everything is rigidly controlled, organised to maximise profit and nothing else.

The trouble is that a closed system cannot learn.  So when the life around that business changes (as it certainly will) the only way for a closed-system business to deliver the certainty it promises to shareholders is first, to eat itself, generating ‘shareholder value’ by shrivelling it’s own organs, or selling them;  or, worse, to seek to impose control onto its surroundings, turning them as rigid and sterile as itself.

Good businesses, the ones that get to stay big and profitable without financial or geopolitical engineering, are those that put a border around themselves instead.

Borders are permeable.  They allow new ideas in, act as an early warning system for change, create a safe space for experimentation.  They turn a closed system into an open one, yet retain enough control to allow a business to choose which changes they adopt, on purpose.

The best businesses add a twist to this.

They create themselves as an open system for making and keeping promises – not to shareholders, but to their customers. Profits become a side-effect of the system’s purpose. And ironically, become more certain.

They stick to their promise, always learning from their customers and their team what the world outside wants, and re-package their promise to meet that demand, adjusting the way the share and keep it along the way.

Great businesses constantly balance order with openness to get the best of both worlds, a business that can thrive forever, whatever the circumstances.

 

 

Discipline makes Daring possible.

Ask me how.

Rigidity is the wrong tool for dealing with uncertainty

Rigidity is the wrong tool for dealing with uncertainty

When  your business is faced with uncertainty, rigidity is the wrong tool to use.   That’s why big corporations fail in the face of change.

The challenge for a purpose-driven, legacy-focused, customer-centred small business is to be open to unknown futures without losing its identity.   To keep their edges fluid and their core firm.

Fortunately, that’s relatively easy to do, because human beings are very good at dealing with uncertainty – especially the uncertainty that comes from dealing with other human beings.

All you need to do is to build the firm core:

First you define a high-level, comprehensive Promise of Value that is specific and distinctive, yet open-ended:

  • Define the people you serve in terms of psychographics, not demographics.
  • Define how you serve them in terms of their deeper needs, not passing wants.
  • Define how you achieve that in terms of values and behaviours, not external measures.

Package that Promise of Value into concrete products and services:

  • Identify the demographic(s) most likely to contain enough people of the right psychographic.
  • Understand what matters to them right now.
  • Identify what dis-ables the motivated.
  • Design a package that addresses what these people need right now.

Use that Promise of Value to drive the design of a Customer Experience Score for sharing and delivering on your Promise that:

  • Embodies your distinctive values and behaviours.
  • Can be played by any competent musician.
  • Enables each musician to bring their own experience and personality to their performance.
  • Allows them to create a new interpretation of your Promise when they encounter the new and unexpected.

Make sure you gather feedback:

  • From the Score as it is being played.
  • From the people you seek to serve and the people who work with you.
  • From your regulator if you have one, and your industry.
  • From the impact you makes on the people and planet around you.

Enable every player in your team to discover the combination of roles that ensures their best performances:

  • Make sure everyone can play the whole Score.
  • Give them regular R&D time, in the company of fellow players, to tweak or re-design the Score, in response to feedback, learning each other’s strengths as they go.

Once you have this in place, you can safely trust your people (and the people to come) to dance with uncertainty.  You can make every one of them a Boss, and leave the future of your business safe in their hands.

Discipline makes Daring possible

Ask me how.

Lottery

Lottery

For an Athenian man who didn’t want to be an idiot, the answer was to put yourself forward for public office.  Appointment was by sortition – a lottery.

The Athenians built lottery machines like this kleroterion to ensure selection was random, because a) they believed all men were equally capable of making decisions with others, and b) they valued the diversity of perspective that diversity of occupation, status, and income would bring.

They also knew that the best way to preserve the Athenian Promise of Value, was to ensure maximum active participation in maintaining it.

Of course they left some people out – women and slaves didn’t count as citizens.  But the mechanism was fair and very explicit and could easily have accommodated this kind of social change, given time.

We small businesses (and modern states) can learn from the Athenians, without making their mistakes.   If everyone in our business believes in the same Promise of Value and knows how to Share it, Keep it and Improve it like a ‘Boss’, from their own and others’ perspectives, we can trust each and every one of them to do the right thing for the people we serve.

That doesn’t just lighten the load for us.  It improves the experience for our clients and our teams.  And most importantly of all, it keeps our businesses truly alive, thriving and able to adapt to whatever new perspectives come next.

Discipline makes Daring possible.

Ask me how.

Giant leap

Giant leap

Once your team are running the business alongside you, it’s time for them to own it alongside you too.

Discipline makes Daring and Longevity possible.

Ask me how.

Big step

Big step

Repeat your Baby Step and Next Step until your entire Customer Experience Score has been written down and can be played as well as or better than you by everyone and anyone in your team.

This will take time, but the payoff is huge.

Your team will be happier and more engaged with the business.   Supported by a clear framework for the least that should happen, they can dare to delight more.  It will feel more like their business.

Your clients will notice the difference.

You’ll be able to disappear when you need to and grow the business further.

Discipline makes Daring possible.

Ask me how.

Baby step

Baby step

What’s the smallest step you could take to get started on your Customer Experience Score?

Try this:

  • Choose a job you shouldn’t be doing.
  • Find someone to help you – ideally the person you wish to delegate the job to.*
  • You tell them what needs to happen to complete the job, they write it down.
  • They have a go at doing it, following their notes.
  • You observe, and where it goes wrong, between you, you modify the instructions to get the outcomes you want.
    • You clarify what really happens  (not what you think happens).
    • They suggest ways to make it easy for them to do.
  • They write up the improved version.
  • Save the latest version where everyone can get at it.

Repeat until you have a section of your Customer Experience Score that can be run reliably by anyone who needs to.

*If you plan to outsource the job to another business, get a friend/fellow business owner to help you do this, then hand over the finished Score as part of your specification for the supplier.

Tips:

  • Assume competence.
  • Start with the (usually positive) 80% case.  You can capture major exceptions later.
  • Think ‘Get Outcome’ – what’s true at the end of the process that wasn’t true before?  So it’s easy to tell when you’ve succeeded (or not).
  • Start at the very beginning and carry on right to the end.  You’re trying to capture a transformation that is meaningful to your client and therefore your business.
  • The quicker you test it, the quicker you can improve it.
  • If it feels like you’re trying to fit too much in, you probably are.
  • It’s a prompt, not a novel.
  • Practice makes perfect.
  • Remember, it’s about the process not the people.

And for the visually minded:

 

Even a little bit of Discipline makes Daring possible.

Ask me how.

Start here

Start here

Years ago, after a holiday in the North East, where we saw the Great North Run kick off, I decided I wanted to join in.   I’ve never been a runner, and had no clue how to begin training or where to even start.

After a bit of searching I found a handy spreadsheet online (yes it was that long ago), that would take me from 0 to 5k in about 12 weeks.

The first step was to go out, run for 30 seconds, walk for 90 seconds, run for 30 seconds, walk for 90 seconds – and repeat till 20 minutes was up.

Gradually, the proportion of running to walking stepped up, until by the end we were running for the full 20 minutes, and eventually, for forty minutes.  I could run 5k without stopping.

If contemplating 40 minutes of non-stop running when I couldn’t run a step was daunting, imagine the thought of getting everything about your Ideal Customer Experience written down as a score.  Paralysing.

Luckily, you can just get going with with a tiny part of it.   Here are some ideas of where you could begin:

  • With something really simple, almost ‘trivial’, like how you open for business each working day, and how you close.  You’ll be amazed what a difference a clear, shared routine makes for everyone.
  • With the most painful part of your Customer Experience.  Where you get most questions from clients or team members, where you have to intervene most often to put things right.
  • With the easiest part of your Customer Experience.  Where writing it down will enable you to delegate the process to others quickly, so you get the headspace to think about the more painful parts.

Like learning to run, it gets easier as you practice, especially if you have a coach alongside you correcting your stance and your style.

But the most important thing is to start.   Here.  Now.

Discipline makes Daring possible.

Ask me how.

Handmade

Handmade

The Forth Bridge was built by hand.  Because of its cantilever design and the restrictions of the site, it had to be constructed from relatively small components, each weighing no more than a ton.  So the structure was created from a patchwork of steel plates riveted together, by hand, by teams of men and boys from the shipyards.  That meant it took 7 years to complete.

It’s been standing for 133.

When we contemplate building something bigger than ourselves, we often get overwhelmed by the difficulties of the job and the effort it will take.  And so we miss out on the big payoff.

Imagine your business still standing after more than a century.

It could if you engineered it that way.

Ask me how.

 

Transforming knowledge into know-how

Transforming knowledge into know-how

“Once you publish something, the convention is that whatever you wrote was what you thought before you wrote it. These were your ideas, and now you’ve expressed them.

But you know this isn’t true. You know that putting your ideas into words changed them.

And not just the ideas you published. Presumably there were others that turned out to be too broken to fix, and those you discarded instead.” Paul Graham

This is why composing your Customer Experience Score matters, and why it works.

You aren’t simply transferring your ideal Customer Experience onto paper, you’re (re-)defining it. And then sharing it.   And what you create can be further refined and honed – re-designed if necessary if it doesn’t work or when circumstances change.

That thing you currently carry around in your head can become a tool you and all the people you employ can use to make your business 100 times better than it is now.

 

Discipline makes Daring possible.

Ask me how.

Avoiding infection

Avoiding infection

I spotted this from Michele Zanini (co-author of ‘Humanocracy’) back in 2021:

“Our research suggests that the longest-lasting competitive advantages come from innovation in management systems and practices, not from business or operating model innovation.  So diligently pursuing management innovation pays off handsomely.” 

It’s still worth thinking about.

Especially if you’re a small business that hasn’t yet been infected with old-style management structures.

What if you could grow your business without adding overhead?

And take as much time away from it as you wished?

A different way of managing makes it possible.

Ask me how.