
What is real marketing?
Real marketing isn’t selling. It isn’t transactional. It isn’t manipulative. It doesn’t exploit people’s anxieties to persuade them to buy … Read More “What is real marketing?”
Real marketing isn’t selling. It isn’t transactional. It isn’t manipulative. It doesn’t exploit people’s anxieties to persuade them to buy … Read More “What is real marketing?”
I’m reissuing this post from 2019, in response to some very scary stuff I heard on Radio 4 yesterday, about … Read More “Life, the ultimate ‘reality’”
I loved this from Michele Zanini earlier this week. And since it’s nearly May day, I’m simply going to pinch … Read More “Down with aristocracy!”
But boy, could he design for practical application. In his designs for stained glass he found ways to place the … Read More “William Morris couldn’t paint for toffee”
Dante gave hoarders their own special place in Hell. The fourth circle in fact. Their punishment was to clash eternally … Read More “How to escape the fourth circle of Hell.”
It’s a question every journalist likes to ask of every politician – especially those on the left, and especially in … Read More “How are you going to pay for it?”
‘Slow Productivity’ by Cal Newport is one of them. I thoroughly applaud the concept – that you don’t have to … Read More “Some books should have been a blog post”
“In our experiment*, we instructed some orchestras to be mindful and make their performances subtly new each time they played. … Read More “The joy of music played just for you”
I’ve long believed that franchising, done well, is an excellent way to scale a successful business. By replicating a small, … Read More “The franchising flywheel”
You probably don’t often think about the circulation of your blood, but if you did, and decided to take a … Read More “How to explain things well”