Discipline makes Daring possible.

Start here

Start here

Years ago, after a holiday in the North East, where we saw the Great North Run kick off, I decided I wanted to join in.   I’ve never been a runner, and had no clue how to begin training or where to even start.

After a bit of searching I found a handy spreadsheet online (yes it was that long ago), that would take me from 0 to 5k in about 12 weeks.

The first step was to go out, run for 30 seconds, walk for 90 seconds, run for 30 seconds, walk for 90 seconds – and repeat till 20 minutes was up.

Gradually, the proportion of running to walking stepped up, until by the end we were running for the full 20 minutes, and eventually, for forty minutes.  I could run 5k without stopping.

If contemplating 40 minutes of non-stop running when I couldn’t run a step was daunting, imagine the thought of getting everything about your Ideal Customer Experience written down as a score.  Paralysing.

Luckily, you can just get going with with a tiny part of it.   Here are some ideas of where you could begin:

  • With something really simple, almost ‘trivial’, like how you open for business each working day, and how you close.  You’ll be amazed what a difference a clear, shared routine makes for everyone.
  • With the most painful part of your Customer Experience.  Where you get most questions from clients or team members, where you have to intervene most often to put things right.
  • With the easiest part of your Customer Experience.  Where writing it down will enable you to delegate the process to others quickly, so you get the headspace to think about the more painful parts.

Like learning to run, it gets easier as you practice, especially if you have a coach alongside you correcting your stance and your style.

But the most important thing is to start.   Here.  Now.

Discipline makes Daring possible.

Ask me how.

Handmade

Handmade

The Forth Bridge was built by hand.  Because of its cantilever design and the restrictions of the site, it had to be constructed from relatively small components, each weighing no more than a ton.  So the structure was created from a patchwork of steel plates riveted together, by hand, by teams of men and boys from the shipyards.  That meant it took 7 years to complete.

It’s been standing for 133.

When we contemplate building something bigger than ourselves, we often get overwhelmed by the difficulties of the job and the effort it will take.  And so we miss out on the big payoff.

Imagine your business still standing after more than a century.

It could if you engineered it that way.

Ask me how.

 

Transforming knowledge into know-how

Transforming knowledge into know-how

“Once you publish something, the convention is that whatever you wrote was what you thought before you wrote it. These were your ideas, and now you’ve expressed them.

But you know this isn’t true. You know that putting your ideas into words changed them.

And not just the ideas you published. Presumably there were others that turned out to be too broken to fix, and those you discarded instead.” Paul Graham

This is why composing your Customer Experience Score matters, and why it works.

You aren’t simply transferring your ideal Customer Experience onto paper, you’re (re-)defining it. And then sharing it.   And what you create can be further refined and honed – re-designed if necessary if it doesn’t work or when circumstances change.

That thing you currently carry around in your head can become a tool you and all the people you employ can use to make your business 100 times better than it is now.

 

Discipline makes Daring possible.

Ask me how.

Two thoughts on business success

Two thoughts on business success

“Stories are beliefs made manifest.” 

“What you do is who you are.”  

 

Share your true, unique Promise.

Then make sure you Keep it.

Otherwise you’re a liar.

Avoiding infection

Avoiding infection

I spotted this from Michele Zanini (co-author of ‘Humanocracy’) back in 2021:

“Our research suggests that the longest-lasting competitive advantages come from innovation in management systems and practices, not from business or operating model innovation.  So diligently pursuing management innovation pays off handsomely.” 

It’s still worth thinking about.

Especially if you’re a small business that hasn’t yet been infected with old-style management structures.

What if you could grow your business without adding overhead?

And take as much time away from it as you wished?

A different way of managing makes it possible.

Ask me how.

Dust

Dust

Imagine discovering not only that the universe is absolutely full of dust, but also that there is more of the universe than was previously thought, all of it hidden behind that very dust.

Just by changing the wavelength of the light you’re using to see by.

 

HT to Hayley Gomez and The Life Scientific for ths one.

Off the shelf

Off the shelf

When you buy off the shelf, you’re buying from someone who’s producing for people who do what everyone else does, the way everyone else does it.  That’s what ‘mass-market’ means.

This doesn’t mean that you shouldn’t buy off the shelf.  Just that when you do, you should be clear that whatever you’re buying really does serve what you do, the way that you do it.

Otherwise you’ll end up having to act like everyone else.

A shame when there are other options available.

Entropy

Entropy

“Entropy: Spontaneous increase in disorder of a carefully arranged system.   An irreversible process, except with the input of energy.”

The energy needed to prevent entropy in your carefully arranged business system doesn’t have to only come from you.

In fact it’s better if it doesn’t.

That way a useful level of emergence is possible.

Discipline makes Daring possible.

Impacting Earth

Impacting Earth

Of course your business doesn’t just impact the people immediately involved in it.

It also impacts Earth, therefore other inhabitants too.   Possibly in ways you can’t currently see.

You may not be responsible for the entirety of the impact, but perhaps you contribute.

Just as, by outsourcing my accounting to an accountant, I don’t employ someone directly, but contribute to the employment of the people who work for my accountant, so, by using a laptop and mobile for my work, I contribute to the pollution and oppression created by a lithium mine.

The point is to be aware.  Then to ramp up the positives and minimise the negatives.

That might mean changing how you do business, or even what you do, to play your part in creating a safe and just space for humanity here on our planet:

 

One thing’s for certain, you won’t be short of work.

Discipline makes Daring possible.