Discipline makes Daring possible.

Professionals

Professionals

“A critical characteristic of a profession is the need to cultivate and exercise professional discretion – that is, the ability to make case by case judgements that cannot be determined by an absolute rule or instruction” [*]

So, how do you get professionals to do things the right way?

Not by expecting them to work like fast-food operatives, or a production line.

First, work with them to build a shared vision of what ‘the right way’ means for your clients – what I call your Promise of Value.

Then create a supporting framework of high-level, end to end business processes that operates at the right level of abstraction – delivering guidance rather than absolute rule. Something like a professional musician’s score, that tells them what to play, but not how.

The two things together make a powerful combination that encourages consistency, yet leaves plenty of room for judgement on the exceptions, plus plenty of scope to evolve the system in the light of experience.

In other words, you’ll free your people up to be professional.

Doing it ourselves

Doing it ourselves

Mozart could carry an entire opera in his head. But he didn’t expect his orchestra to read his mind. He wrote them a score.

A jazz composer like Art Blakey didn’t expect his band members to read his mind either.

He also wrote them a score. But he left gaps in it for them to improvise in – within the framework of the piece. The piece was different every time, and yet also the same. You can tell when its Art Blakey.

Its tempting to do it all yourself when you want to control the experience your audience has.

But better to work on creating a framework that supports your team in doing it ourselves.

Not doing it yourself

Not doing it yourself

Small business owners like us can easily become control freaks.

Not because we need to be in control of other people, but because we care about making sure our clients get the experience they deserve, the one we promised them.

Sometimes we think its easier to do it ourselves rather than delegate the job to someone else, because we’re under pressure and properly getting someone else into a position where they can do it as well as (or better) than we could takes time, energy and intellectual effort.

So we take the easy route (again) and do it ourselves ‘because it’s quicker’.

That’s a trap.

It’s much better to take the hit of time and energy now, because this will make growth easier in the long run.

More importantly, doing everything ourselves means we never make the space to dream up new, better ways of delighting the people we serve, to dare more, give more and strengthen the bonds we have with them. That’s what really builds a business that will outlast us.

If you need more convincing, work through the exercise illustrated above, and work out the true opportunity cost of doing everything yourself – not just in monetary terms, but also in terms of your own fulfilment.

Why do it yourself if someone else can do it better and more joyfully?

Doing it Yourself (again)

Doing it Yourself (again)

One of the interesting things I noticed about Gothenburg was an absence of what you might call ‘flunky’ jobs.

In the numerous coffee bars, bakeries and lunchtime restaurants I visited (in the interests of research of course), I saw no wait staff, nobody clearing tables. Instead, customers picked up their own orders, and cleared away their own mess as they left – in one restaurant we even cleared our plates and sorted our dishes into trays ready for the dishwasher.

It was as if nobody felt they had to increase their own status by having someone else adopt an unnecessarily menial one (even as a paid role). How very grown-up.

The sincerest service takes place between equals.